Tracy Lawton writes about the pitfalls of choosing the wrong email list manager.
The right email list manager will have flexibility to grow with your business, allow you to use autoresponders to enhance your marketing, doesn't hobble you as you add new income streams and products.
Making the right choice is particularly important because most email list managers require double opt-in where the subscriber not only clicks on your opt-in button, but then has to respond to an email link confirming his permission to opt in.
In my experience, you lose many subscribers who do not receive the opt-in email or choose not to respond to it.
Tracy recommends (and I agree) that the best approach is to sit down and do some serious thinking. Where do you want your business to be in 2 years--or more? What system will accommodate the growth that you will need?
You ought to put your infrastructure in place and then grow into it. If you are an online business, your email list manager is an integral part of your infrastructure.
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